ThriveOn Collaboration

A historic investment and resident-led comprehensive vision for Halyard Park, Brewers Hill and Harambee.

Greater Together Campaign banner featuring ThriveOn

Launched in 2019 by the Greater Milwaukee Foundation, the Medical College of Wisconsin and Royal Capital Group, the ThriveOn Collaboration represents a new, place-based approach to addressing interrelated health, economic, social and racial inequities.

Imagine a community hub where neighbors can have coffee with their friends, where their children and grandchildren receive top-tier early education, where family and friends live, and where resources to learn, explore or grow a business await.

Imagine walking down historic streets bustling with new life, as locally owned businesses open their doors and locally driven art dots the sidewalks. Imagine every neighbor having a place they know they can turn to whenever they face a personal or neighborhood issue.

Imagine all of this—and so much more.

The ThriveOn Collaboration is a generational investment in vibrant, historically Black neighborhoods that have long stood as bastions of Milwaukee’s arts and culture, with a rich history and an even brighter future. And we invite you to join us and help bring this transformational vision to life.


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Greater Together Case cover featuring ThriveOn

Read the ThriveOn Collaboration Priority Case for deeper information on our vision.

Learn about the other strategic  priorities

"To be a partner and collaborator on the ThriveOn Collaboration means a lot because I believe in our work together, in partnership with residents will have generational impact on the trajectory of our community. This means a lot to me because, at the end of the day, I do not just see numbers or names. I see faces."

Kevin NewellRoyal Capital President & CEO

Your gift to the ThriveOn Collaboration Fund will help catalyze and scale all of the ThriveOn Collaboration’s interrelated strategies – critical initiatives centered on place, program and neighborhood – and bring this transformative, community-centered project roaring to life.

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